All Posts by Aires Loutsaris

About the Author

My name is Aires Loutsaris and I am an eCommerce Search Engine Optimization Consultant working with some of the world's biggest VC funded Startups and eCommerce companies. I have over 14 years of experience in SEO, search marketing and user acquisition. I have an SEO course with over 2.5k paying students on Udemy, I was an SEO Lecturer at the University of Arts, London College of Fashion and have been shortlisted for five awards winning two. Fun Fact: I have performed SEO Services for all Three of the Universities I studied at: The Open University, The University of Hull and Kings College University of London. I have also been the Head of SEO at the agencies SEO.co.uk and Net Natives. Contact me for any reason, I'm happy to help and I am very approachable. Additionally, feel free to connect with me on LinkedIn.

Sep 02

10 Reasons Why You Need SEO

By Aires Loutsaris | Marketing

Your business certainly needs SEO. Google has refused to reveal the exact numbers but it is said that there are over 1 billion searches done every single day and that 20% of these are done to try and find local businesses. If you want your customers to be able to find you on the internet then you need to try and do everything you can to get yourself noticed and the best way to do this is through SEO.

  1. Branding

SEO can help you to establish your brand and even your business online. It gives you the chance to lead your customers and even your clients to your site and it is a great way for you to build the presence that you have online as well. When you take a look at your website, is it easy to navigate? If it’s not then this could go against your SEO and your brand authority in general so you need to do everything you can to establish your brand online through SEO if you want to be successful.

  1. Cost Reductions

If you think about how much you spend on advertising in the local paper and anything else of the sort, you’ll find that the return isn’t justifiable and the money that you lose on it is significant. If you spend your money on SEO however, then a return is almost always guaranteed if you do go through the right provider.

  1. Traffic

When it comes to SEO, your business website will receive traffic. If you do not use SEO then you won’t be able to target your traffic and you will also find it really hard to get the leads that you need as well. Your customer will consider you an expert if you are at the top of Google.

  1. Sales

SEO will boost your sales. Think about it, if a client finds your site, this will help you to bring in more sales and if you have a good level of SEO then your sales can be boosted even more.

  1. Targeting

There is a whole market out there that is trying to find you, and SEO can be a great way for you to tap into this market.

  1. Competitiveness

When you have SEO, you can easily outrank any competitors that you have and you can also gain a solid edge on the local market as well. Your online presence can easily help you to boost the brand image that you have and you can also take their customers from underneath them.

  1. 24/7 Operation

When you have a good SEO plan you’ll find that it will work around the clock to drive business for you. This is cheaper when compared to any other marketing plan out there and even if you did find one that is suited to your business, you’ll find that it doesn’t run 24 hours a day, so that’s something for you to think about.

  1. ROI

SEO can provide you with a huge boost for your business. The problem is that advertising is costly and it can also give you zero results as well. With SEO however, you can have thousands of people who are genuinely interested in your product and this is because you are targeting them in specific, so you know that you will always have the chance to make your money back and then some profit through your own sales.

  1. Authority

If your business is very prestigious, that’s great news but if you do not have any authority online then this will really hinder your site. Your customers and visitors won’t consider you to be an expert and you will lose sales. If you have a good level of SEO however then you can easily avoid all of this.

  1. Get Found

If you have good SEO then you can easily open up your business to a ton of new customers and it is a great way for you to make sure that you are doing everything you can to expand. SEO really could hold the key to success and it is a great way for you to get started with your business online.

So as you can see, there are a ton of benefits available if you do want to start up a business and there are plenty of benefits to getting involved with SEO as well. These two concepts work very well together and it really isn’t hard for you to get to the top of Google for your chosen keywords either. If you do want to get started then all you have to do is contact your local SEO provider today and they will work with you to give you the best result out of your marketing efforts and even your content in general so do keep that in mind.

Top 25 SEO Blogs You Need To Read
Sep 02

Top 25 SEO Blogs You Need To Read

By Aires Loutsaris | Marketing

If you want to get some quality reading material to kick-start your morning then you know that you have come to the right place. Here you can find out everything you need to know about SEO as well as finding out some of the top blogs that you should be reading on a day to day basis.

  1. Search Engine Land

Search Engine Land is one of the most popular SEO sources. You’ll find trends, guides, analysis and even tips and tricks.

  1. Search Engine Watch

This is one of the most important SEO resources on the web. It covers news and any Google updates, with plenty of readable posts by some of the top experts in the industry.

  1. Search Engine Journal

This is a very popular blog and it thrives on guest posts. This means that you can find a ton of different voices on a range of topics.

  1. The Moz Blog

If you have been in the world of SEO for quite some time then you will most likely have heard of Moz. They post every day, with valuable new reading material.

  1. HubSpot

Hubspot is a top rated blog and it is known for its very unique way of writing. This makes the whole thing easier to understand so you know that you won’t have any issues there.

  1. Google Webmaster Central

If you know that you have a blog then you will have to find ways that you can run it successfully. This site can help you to do that.

  1. SEMrush

SEMrush is an SEO blog that can offer you a very competitive analysis tool and it also has a great blogging platform.

  1. Yoast

Yoast is super user friendly and it is designed so that it can provide you with the knowledge you need to feel confident on a huge range of topics. This includes social media, conversions and more.

  1. Search Engine Roundtable

This site is a very popular source if you want to find out more about SEM. It’s run by experts and it can help you to boost your blog statistics.

  1. Akash Srivastava’s SEO Blog

This blog is focused on providing actionable tips. It’s a great way for you to learn everything that you need to know.

  1. HigherVisibility

This SEO blog can put you on the right path to getting more visibility for your site.

  1. Content Marketing Institute

The Content Marketing Institute can provide you with the best content and they can also give you the best SEO practices.

  1. SEO Book

The SEOBook was founded in 2003 and they had the purpose of training those who need it in online business tips, training sessions and even marketing tips.

  1. CopyBlogger

CopyBlogger focuses on copywriting as well as helping you to create SEO friendly content, starting today.

  1. KISSmetrics

Kissmetrics was launched by a digital marketer and the site is all about how you can optimize your site to get the most out of it in general.

  1. Quick Sprout

Quick Sprout focuses on traffic and analytics, with practical tips that can help you to boost your site.

  1. Clickz

Clickz is all about the latest SEO updates and it can also help you to find out what’s happening in the world.

  1. Distilled

Distilled is an online marketing company and they can help you with creative writing,  consulting, technical SEO and so much more.

  1. SEO Hacker

SEO Hacker can provide you with the best guides on SEO and they can also help you to boost your conversion rate and even your optimization as well so do keep that in mind.

  1. Seer Interactive

Seer Interactive is a top marketing company that can help you to optimize your blog and it can also help you to get all of the knowledge you need on paid search, SEO tools and more.

  1. SEO.com

SEO can show you how you can take advantage of the latest SEO trends and you can learn a lot about link building on this site.

  1. SEO by The Sea

SEO by the Sea can show you how you can study SEO intensively as well as understanding the future ranking signals that Google plans on imposing.

  1. iAcquire

IAcquire is a blog that can offer you a different perspective on various marketing strategies. It can help you to understand the psychology about SEO techniques as well as helping you to know if they work.

  1. BacklinkO

This site is one of the top blogs around. It is easily the best blog if you want to capture the best result out of your site.

  1. TopRank Online Marketing

TopRank Marketing is a great way for you to help companies and even organizations to get their marketing services integrated. It doesn’t matter whether you need help with your SEO, SMM and so much more.


Sep 01

SEO Vs PPC: Who Wins?

By Aires Loutsaris | Marketing

If you want to know the difference between SEO and PPC then you certainly have a lot to think about. The first thing that you need to think about is whether or not you plan on selling a product, and what your company goals are. For example, if you know that you plan on selling a product or even a service then there is a huge difference between the two. If you want to find out more, then take a look at the difference between PPC and SEO.


SEO isn’t just about optimizing your site and it isn’t just about ranking highly on Google either. It’s all about being an authority and you also need to make sure that you are continually being the best on the search engine as well. With major search engines such as Yahoo, Google and even Bing, they look at how people react when they come to your site and if they come back. They also look at the sites that are linking to you. When you take a look at PPC, it’s all about paying for the advertisement space that you want for your targeted keywords but you need to make sure that you understand the concept of it before you go and implement it with your own site.

With pay per click, your advertisement will show at the top of Google and it will also have the word advertisement next to it. This is great if you are trying to sell a product and it is also great if you are trying to do everything you can to get the best result out of your site in terms of your brand awareness, but if you are just trying to drive traffic to your blog or anything else of the sort then this is not the way to go.

Your Strategy

The campaign that you have all depends on your advertising strategy. The major advantage that SEO can offer you is higher quality leads and it can also help you to know if you are actually getting a targeted customer base as well. A lot of users have trained themselves to actually ignore paid results when they are browsing the web and this is because they are not within the target audience that the advertisement is trying to target. For this reason, you need to do everything you can to target the right audience with your advertisements and with flawless efficiency.

The truth is that there are mountains of data that suggests that you should use natural searches to try and gain visitors and that natural searches mean that your customer is also much more likely to trust in your company as well. If you do rank high for a specific keyword then it is a clear sign that you are credible and it also shows that you are an expert in the industry as well. Of course, it is important to know that SEO is not free. No matter how you look at it, it doesn’t matter whether it is your own time or whether you hire a vendor outside of your business to take care of your SEO for you, because it always comes with a cost.

So Should You Use PPC?

Don’t get rid of the thought of PPC just yet. PPC comes with a ton of extra benefits. For example, if you set up your campaign well enough then you will certainly see a huge return on your investment and you will also find that it is a great way for you to get to the number one slot. Remember that it isn’t the search engine’s number one priority to give the person who pays the most the top slot, but it can be a good way for you to get a short-term gain on your investment that could potentially turn into a long term return.

So as you can see, there are some differences between PPC and SEO and it really does help to know them so you can take advantage of what they both have to offer. If you want to find out more about PPC or even SEO then all you have to do is get in touch with us today to find out if we can help you. We can’t wait to show you why we are the best at what we d. You can get in touch with us by phone or even by email and this is the best way for you to find out everything you need to know about our team. We are here to help you and we are always happy to help you. You can get in touch with us at any time and we can even discuss your own site with you as well.