Portas Group has over 14 years of experience in SEO. We thrive on increasing search organic traffic and boosting the ROI (Return On Investment) of our clients. .
A website needs to be technically flawless that showcases your EAT (Expertise, Authority and Trust) as it is the foundation of successful marketing.
First we analyse the keywords driving traffic to your competition and then we build out a content plan focusing on high traffic missed opportunities.
Outreach and Link Building becomes easy once you find out what works and what doesn't. From Ideation to Creation to Prospecting to Emailing.
I had the pleasure of working with Portas Group and I plan on working with them on some exciting propositions in the future. I am in awe of their passion and knowledge for SEO – they have the quest to be the best and they achieved a growth of 60000 organic search monthly organic visitors in just 7 months for The OU with a new website!
Lal Tawney, Director of The Open University
A multi-faceted online presence is absolutely crucial nowadays for growth. Any business, big or small, should have an online presence expansion as a key part of their marketing strategy especially since over 80% of people use a Search Engine or a Social Media Platform to initiate a purchase.
Here are some of our impressive (in our opinion) metrics:
Launched on August 1, 2018, the EAT or 'medic' algorithm update was a ground breaking algorithmic change by Google as ratings given by manual reviewers based on a site's Expertise, Authority and Trust now affect rankings indirectly. Sites such as DrAxe.com fell by over 80 percent with regards to their Organic Search Traffic and many others followed suit. Contact us and find out how our co-founder Aires Loutsaris has managed to recover several clients' organic traffic after being penalised by this update.